2024 Lexus GX 550 Effortlessly Transitions From Boardroom to Backroad

I'm often amused by the surprised reactions of new acquaintances who earnestly attempt to comprehend the breadth of my multifaceted personality—especially when business contacts stumble upon my more casual or spontaneous sides. As a contemplative creative with an unexpectedly wide range of personal interests and vocational pursuits, I've become delightfully accustomed to defying expectations and sidestepping the predictable goody-two-shoes categorization. I don't actually fit into tidy predefined boxes, and I wouldn't have it any other way. The same can be said for the all-new 2024 Lexus GX 550, which effortlessly transitions from boardroom to backroad by combining polished urban luxury with rugged off-road performance in a number of cohesive ways that people might not expect. Completely redesigned from the ground up with a refined interior and impressive capabilities, this luxury mid-size Sophisticated Utility Vehicle refuses to be confined to a single identity, blending tenacity and poise in a way that challenges conventional automotive paradigms.

Exterior

The GX presents an unmistakably aggressive exterior design that clearly reflects its tough, rugged persona, a trait the vehicle has built over time. Lexus engineers focused on ensuring the vehicle's off-road functionality while retaining the core characteristics of a true body-on-frame SUV. The GX showcases a square-body profile with a horizontal design motif, signaling a departure from the previous generation's design, while emphasizing both its muscular build and refined character. The fully redesigned 2024 GX 550 is offered in an array of exterior color options including the bold Incognito and Nightfall Mica along with exclusive bi-tone combinations for the Overtrail and Overtrail+ grades. The result is a vehicle that stands out for its off-road prowess, capable of tackling rough terrains, yet offering a balance of luxury and modernity in its design.

For more than two decades, the GX has bridged the gap between legendary off-road capability and luxurious everyday driving. The GX is a critical piece in the evolution of the Next Chapter for Lexus, and with new powertrains, an impressive host of premium features, and the all-new Overtrail grade, the 2024 GX has something for everyone.

Dejuan Ross, Group Vice President and General Manager, Lexus Division

Performance

Powered by a 3.4L twin-turbo V6 engine, the 2024 GX 550 produces an impressive 349 horsepower and 479 lb.-ft. of torque. This robust powertrain, paired with a 10-speed direct shift automatic transmission, provides consistent acceleration whether on or off the road. The GX excels in off-road capability, backed by its legendary performance and a robust body-on-frame architecture. The addition of four-wheel drive as a standard feature enhances its off-road potential, further complemented by an increased towing capacity. The new platform and powertrain inject vitality into the GX 550, improving upon the previous model's engine and transmission performance while maintaining Lexus's signature balance of luxury and off-road durability. While its suspension keeps the cabin serene on rough terrain, its fuel efficiency remains a point of consideration. Regardless, the GX 550's performance and towing capabilities make it a standout in the luxury SUV market.

Interior

The contemporary cabin presents a seamless duality of rugged utility and luxurious comfort. Featuring a driver-focused cockpit design, the GX incorporates thoughtful elements that allow the driver to maintain focus on the road ahead. With seating for up to seven individuals, the GX offers ergonomic measures that improve driving posture, including upgraded seat cushions, bolsters, and headrests. The second row provides a choice of captain's chairs or a 60:40 split-folding bench, with a one-motion tumble system for easy access to the third row or extra luggage space. Heated and ventilated front seats come standard, with available heated second-row seats, and the third row features both power and manual seat configurations. The earth-tone focused interior color design is a perfect complement to the natural surroundings, with semi-aniline leather and NuLuxe® trimmed options in Black, Dapple Gray, or Saddle Tan, accented with dark grained trim. Overtrail grades introduce an exclusive color combination of Black NuLuxe® with Olive Ultrasuede accents.

The GX has proven that you don't have to choose between sophisticated luxury and undeniable capability.

ynthia Tenhouse, Vice President, Lexus Marketing

Trims

The 2024 Lexus GX is available in six distinct trim levels with grades including the Premium, Premium+, Luxury, Luxury+, and the all-new Overtrail and Overtrail+. The base GX 550 Premium (starting at $64,250) offers a 3.4-liter V6 twin-turbo engine and full-time 4WD. The GX 550 Premium+ ($69,250) builds upon this foundation with added convenience features such as a power rear door with a kick sensor, panoramic view monitor, and the Lexus Memory System for personalized settings. For those seeking luxury and comfort, the GX 550 Luxury ($77,250) introduces front massaging seats, 22-inch alloy wheels, and a semi-aniline leather-trimmed interior for enhanced style. The GX 550 Luxury+ ($81,250) takes it a step further with premium upgrades including a Mark Levinson 21-speaker, 1,800-watt surround sound system, a Dynamic Sky™ panorama glass roof, and automatic power-extending running boards for added convenience and sophistication. For the off-road enthusiast, the GX 550 Overtrail ($69,250) offers best-in-class towing capacity of 9,096 lbs and is equipped with an electronic kinetic dynamic suspension system (E-KDSS) and an electronically controlled locking rear differential. The Overtrail version features rugged 33-inch all-terrain tires on 18-inch wheels, and a specialized aluminum skid plate for enhanced durability. The GX 550 Overtrail+ ($77,250) adds luxurious touches such as front massaging seats and heated second-row outboard seats, perfect for longer journeys. The Overtrail grades are designed with the global Lexus Overtrail Project in mind, blending off-road capabilities with refined adventures. The exterior of the Overtrail and Overtrail+ models is available in eye-catching bi-tone color combinations, such as Atomic Silver/Black Roof and Incognito/Black Roof, which create a natural connection to the outdoors. Inside, the design continues with earthy tones like Chateau with Olive Ultrasuede accents, offering a luxurious touch that complements its rugged nature. With standard Multi-Terrain Select, Crawl Control, and 3D Multi-Terrain Monitor, the GX Overtrail grades are equipped for optimal traction and off-road performance.

Technology

A substantial improvement over its predecessor, the all-new lower, horizontal instrument panel design of the GX simplifies the front-seat experience and enhances visibility. This clean, open layout connects a 14-inch Multimedia Touchscreen Display to the available Head-Up Display, while physical dials for frequently used controls ensure ease of use. The intuitive Lexus Interface, complemented by standard wireless Apple CarPlay® and Android Auto™ compatibility, enhances connectivity, allowing for effortless integration of smartphones and apps. A 12.3-inch digital Multi-Information Display further contributes to the high-tech, user-friendly environment. For ultimate convenience, the GX offers six illuminated charging ports, a wireless charger in the front console, and ample storage space, including an improved center console and door pockets with up to 12 cupholders. The flexible luggage space can hold up to five suitcases with the third row folded, while two additional storage compartments under the cargo area provide even more room for smaller items. The 2024 GX is also equipped with a 10-speaker premium surround sound system as standard, with the option of a 21-speaker Mark Levinson Surround Sound system, creating an immersive audio experience. The GX also includes a suite of advanced features such as Cloud Navigation, which integrates Google points of interest for faster search results and more accurate directions. The Intelligent Assistant, available with a Drive Connect trial or subscription, allows users to control navigation, multimedia, and climate settings through voice commands. With Remote Connect, users can lock or unlock doors, start the vehicle, and adjust climate controls remotely via the Lexus app. For an added layer of convenience, the available Digital Key allows owners to use their smartphone as a vehicle key, while the optional Traffic Jam Assist technology can provide hands-free steering assistance during low-speed driving on highways.

Safety

The 2024 Lexus GX comes standard with the Lexus Safety System+ 3.0, a comprehensive suite of active safety features designed to provide the highest level of driver support. This advanced system includes Pre-Collision System (PCS) with Pedestrian Detection, which helps detect potential collisions with pedestrians or vehicles and can alert the driver or apply the brakes. The All-speed Dynamic Radar Cruise Control (DRCC) maintains a preset speed and following distance from the vehicle ahead, while Lane Tracing Assist (LTA) and Lane Departure Alert with Steering Assist (LDA w/SA) work together to help keep the vehicle centered in its lane. Additional features like Road Sign Assist (RSA) and Proactive Driving Assist (PDA) further enhance safety, providing real-time alerts and assistance to ensure a smoother and more secure driving experience. Combined with the intuitive Lexus Interface and its 14-inch multimedia touchscreen, these safety technologies offer peace of mind on every journey.

The 2024 Lexus GX 550 exemplifies a balance of sophistication and adventure, much like the intricacies of our own lives. Whether it's navigating rush hour traffic or embracing spontaneous road trips, this reliable vehicle proves that we don't need to be confined to a single identity. With its seamless blend of luxury, off-road capability, and advanced technology, the GX challenges traditional expectations. Whether you're attending an evening gala or conquering backwoods trails, life becomes richer when we let go of rigid expectations and embrace who we are—layered, complex, and unapologetically unique.

In the News

Source: Lexus | Building on the sensational launch of the 2024 GX 550, the From the Ground Up video series took GX enthusiasts behind the scenes to where it all began. The video series allowed viewers to follow designers and engineers as they crafted the next generation of one of the most beloved Lexus vehicles. This final overview brings all 4 episodes together into one video that truly shows the passion and teamwork that went into the All-New GX 550.

Test Model Specifications

Trim: GX 550 Luxury+
Engine: 349 horsepower 3.4L V6 turbo
Torque: 429 pound-feet
Transmission: 10-speed automatic
Wheels: 22" alloy
Sound: Mark Levinson premium audio
Color: Incognito
Fuel: 15/21/17 (mpg city/highway/combined)
MSRP: Starts at $64,250
MSRP: As tested $84,665

Learn More

For more information or to test drive this vehicle for yourself, stop by a local dealer or visit online at:
Lexus | GX

About Lexus

Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.