There's nothing quite as satisfying as picking out the perfect gift for someone, and knowing what people really want and appreciate would makes things easier. But what do Americans want to find under their Christmas tree? StorageCafe's most recent survey of almost 9,200 respondents revealed both the hottest types of gifts—things that will win the recipient's heart and add some extra kudos for thoughtfulness—as well as gift-giving trends and how people's expectations align with what they are actually getting.
Overall, gadgets rank first in people's preferences and would make the recipients happy any day. Jewelry is next. Some other key findings include:
- Zooming in on generational preferences, it seems like the pandemic made millennials appreciate experiences even more. Gen Zers on the other hand march further into technology as they declared tech as their favorite type of gift.
- Regardless of the gift, making it a surprise would score you extra points! Almost 75% of all the survey respondents said that the best gift they received was also a total surprise.
- About 77% of the survey respondents said they are using and enjoying the items they receive. Almost 9% of the recipients are planning to put their gifts in self storage for further use,and 5% they're more likely to donate.
- About 1 in 5 of all the gift givers consider that the gifts they offered are better than the ones they received—and that affirmation is truer for men than for women.
- The survey also revealed some of the things people perceive as bad gifts: from ugly sweaters, socks and unfashionable purses to dollar-store candy.
Please find the full survey results here:
https://www.storagecafe.com/blog/latest-gift-trends-millennials-choose-experiences/