Top Beauty Trends to Follow

The beauty industry is massive, and to stay that large, it needs to sell a phenomenal number of products. The products sold aren't the same, either. New trends mean that everyone, from big brands to small businesses alike put out new products over and over again to capture the attention and even the imagination of their customers.

For customers, it's a different story. For them, it isn't about always trying the latest thing for the sake of it, but instead finding the best combination of products that work for you and your skin. Following beauty trends is fun for things like how to do your makeup, but when it comes to the products you use, your goal should be picking and choosing from the trending items to create a lineup that works best for your skin and tone.

That being said, many of the top beauty trends to follow now can help you create an effective, iconic beauty routine just for you.

A Signature Scent

The idea of a signature scent has never truly left. It's just harder for social media influencers to focus on, especially when they have makeup and other visual-first options to focus on instead. This, of course, makes it a bit difficult for customers to find their own unique scent. The good news is that thanks to wholesalers like Direct Fragrances, brands and individuals can get these perfumes for less. Once you find your signature scent, you can pair it up with the night or daytime version to complete the scent and carry it throughout the day.

Lip Stain

Lip stain is a huge hit online right now, and it will likely stay a go-to option for many. There are multiple lip stain options on the market right now, but one that's gaining traction is the Moroccan lipstick. This tint activates with water and is then brushed along the lips for a stunning hue that sticks without wiping off (at least easily).

Color Theory

Color theory is another huge trend online right now, and once again, it's set to change the game for individuals completely. Those that are the best at color theory and mixing colors have even started to buy full pigment foundation kits. These kits require you to mix your color yourself. While it's not user-friendly, it is a gold mine for those who have struggled to find a true match out of premixed options.

Dewy Skin

Another great trend that skin everywhere is thanking you for is the dewy skin trend. This trend requires you to have extremely hydrated skin to obtain that luscious dewy look. The reason why it's being celebrated is because of how important extra hydration is for protecting then allowing your skin barrier to heal. It's hard for the skin to stay clear and beautiful when it's constantly dehydrated and struggling against issues like pollution or wind damage. The dewy look is fresh, and it's also an excellent protector against skin damage.

With these beauty trends, you will be up to date in the style stakes.

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