Brewpubs are becoming increasingly popular, and for a good reason. They offer a unique drinking experience that they can't find at other bars or restaurants. But before you open your brewpub, it's important to consider the location. You want a place where there is plenty of foot traffic and people interested in craft beer. You also want to pick a location that will be easy to get around, as some brewpubs have very limited seating.
Location Is Important
First and foremost, the location of your brewpub is important for practical reasons. You want to find a space that will be easy to get around in when it's crowded, especially if you don't have much seating available. Take into consideration how many people you expect on your busiest days (weekends or perhaps during sports games). If there are not enough seats to accommodate that number of people, customers might get frustrated waiting for tables. Also, ensure bathrooms are nearby; this can be especially problematic if your brewpub does not have its bathrooms. Here are some things to consider when choosing your brewpub location:
Find the Right Spot
It's important to find a spot with enough foot traffic during all times of the day. Your brewpub should not just be a place people go to after work; it should be a destination in its own right. This means that you want to find a close location to other bars and restaurants. You also want to be in an area where plenty of people have an interest in craft beer. These are some of the reasons why Melvin Brewing decided to open its 4th location in Eureka, Missouri.
Consider the Neighbors
Brewpubs can often be noisy, so you need to ensure that your neighbors won't mind. If you are near an office building, for example, their employees might not appreciate the noise in the evening. Also, think about what type of businesses your brewpub will be near. If you are located near a family-friendly restaurant, for example, parents might not appreciate the rowdy atmosphere late at night.
Find a Rentable Space
You might have to spend time looking for a brewpub location that is affordable and suitable for your needs. Brewpubs frequently take up a lot of space, so make sure your chosen location can accommodate one. You also want to look for a spot with enough parking available, especially if you expect your patrons to visit frequently by car. If you plan to offer outdoor seating in warmer months, be sure no laws are prohibiting it in your area. Also, consider how much space is necessary to house all the supplies and equipment needed for brewing beer.
Choose an Accessible Location
Brewpubs require licenses from local government agencies to operate legally. These licensing requirements vary depending on where you live, so your brewpub must be located in an area where the licensing process is not too complicated or expensive. You also want to choose an easy spot for your customers to find. If your brewpub is difficult to get to, people might not bother making the trip.
Think About the Future
Brewpubs are often popular among millennials, so it's important to think about how the demographics of your neighborhood might change in the future. For example, if you are in the middle of a gentrifying neighborhood, your business might not succeed if wealthier customers move in and push out the younger crowd. If you are located near a university, for example, the population of young adults could increase significantly in a few years. That could mean big changes for your business.
Choose a Location
If you want to open your brewpub, it's important to consider the location carefully before making any final decisions. While you might find many possible locations that could work for your needs, you don't want to get too attached to a particular spot until everything is finalized. This includes licensing requirements, rent costs, and available parking spaces. Finding the right location can be difficult but companies like Melvin Brewing understand the importance of finding the right spot.
Choosing the right location for your brewpub is essential for its success. To find a spot that will be perfect for you, take into account all of the factors listed above as well as any relevant educational resources available. And remember, the most important thing is to find a place with plenty of foot traffic and people who are interested in craft beer. When opening a brewpub, it's important to consider the location carefully. You want to pick a space that is easy to get around, has plenty of foot traffic, and is close to other bars or restaurants. It's also important to think about the neighbors and what type of businesses are nearby. Finally, it would be best if you made sure the licensing process was not too complicated or expensive.