Toyota Highlander Helps Millennials Cross Over Into Luxury Territory

Engineering their newest line of vehicles to meet the needs of Millennials, who've now grown to become the largest generation in the U.S., Toyota is carefully taking into account factors such as safety mechanisms, personalization features, and advanced technology. Consumer lifestyle also plays a major role in the car-buying habits of this up-and-coming age group currently bounding onto the auto-industry scene along with environmental friendliness and cost effectiveness.

Safety Sense

The Highlander is listed among a number of the auto manufacturer's new vehicles which offer as standard the Toyota Safety Sense P (TSS-P) bundle of integrated safety systems. Using equipment such as millimeter-wave radar and a monocular camera sensor to help drivers detect obstacles and avoid collisions, the impressive package of driver-assist technology includes the Pre-Collision System with Pedestrian Detection function, Lane Departure Alert with Steering Assist function, Dynamic Radar Cruise Control, and Automatic High Beams.

Personal Touches

Enhanced performance of the three-row SUV which seats up to eight is conveniently augmented by customizable features such as three new exterior colors and three-zone climate control along with unique premium upgrades like the lavish new brown leather interior on the Limited Platinum or the black leather-trimmed seats with silver stitching and pattern seat inserts of the sporty new SE model. Additional options include the new Stop and Start Engine System available on V6 gas-powered models (excluding LE) which shuts off when the vehicle is at rest to help save fuel and keep the cabin quieter when the vehicle is at a complete stop.

Advanced Technology

Expanding driver awareness of the immediate surroundings, the Highlander's available Bird's Eye View camera displays live 360-degree views while the Blind Spot Warning and Rear Cross-Traffic Alerts provide audible and visual assistance. This year's standard addition of four extra USB ports for a total of five also makes smartphone integration simple to navigate and helps keep drivers informed and up to date.

Offering engine power paired with fuel economy during the company's Year of More, the Highlander boasts 295 horsepower from its available direct-injected 3.5-liter V6 D-4S Injection engine with Direct Shift-8AT eight-speed automatic transmission. Achieving 21/27 mpg and starting at just $30,630 MSRP, this popular mid-sized SUV helps today's young car buyers explore every opportunity.

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