What the Color of Your Mazda CX-90 Says About You

The first-ever 2024 Mazda CX-90 three-row crossover represents the company's new flagship vehicle with larger and more aggressive proportions that perfectly blend its high-power appearance with world-class elevated design. The CX-90 boasts a number of ultra-modern exterior color options including Mazda's latest Takuminuri color, Artisan Red Premium, which has been specifically developed to provide a deeply saturated color for the vehicle's blend of performance and refinement. Artisan Red is one of eight colors available to buyers of various trim levels, and each meticulously crafted color can evoke a distinct array of feelings and associations which may impact overall appeal and vehicle desirability. Color psychology plays a significant role in purchasing decisions by influencing buyers' perceptions and emotional responses to vehicles. Ever wonder what the color of your 2024 Mazda CX-90 might say about you? Consider the following ways that color psychology relates to selecting the perfect hue when buying a new CX-90.

Soul Red Crystal Metallic

Red is a bold and vibrant color that signifies excitement, energy, and passion. Cars in red often attract attention and convey a sense of dynamism and sportiness. Buyers drawn to red vehicles may be seeking a car that stands out and expresses a lively personality. However, red cars can also be associated with higher insurance premiums due to their perceived risk of attracting attention and driving faster.

Deep Crystal Blue Mica

Blue is often linked with calmness, reliability, and trustworthiness. It is a popular choice among buyers who value stability and a sense of security. Lighter shades of blue can suggest a more relaxed and approachable attitude, while darker blues, such as navy, can convey a sense of professionalism and sophistication. Blue is also associated with lower accident rates, which might be a consideration for safety-conscious buyers.

Jet Black Mica

Black signifies luxury, elegance, and sophistication. It is commonly associated with high-end and executive vehicles. Buyers who choose black may be aiming to project authority and power, or they may appreciate the color's classic, timeless quality. Although black cars require more maintenance to keep clean and can be less visible on the road, their association with prestige and refinement often outweighs these concerns.

Rhodium White Premium

White is associated with purity, simplicity, and modernity. It is a color that conveys a clean and minimalist aesthetic, making it a popular choice for those who prefer a fresh and contemporary look. White cars often have higher resale values and are perceived as more practical due to their ability to reflect heat and hide minor imperfections. They also tend to be highly visible on the road, enhancing safety.

Artisan Red Premium

Deep red hues such as burgundy and maroon often suggest a taste for the finer things in life and a preference for understated elegance rather than overt flashiness. In luxury and premium vehicles, the darker red color is often available as special or custom color options, emphasizing the exclusivity and high status of the vehicle. These colors' rich and deep tones make a statement of luxury and refinement while maintaining a sense of warmth and reliability.

Sonic Silver Metallic

Silver is often associated with modernity and high technology. It evokes images of sleek, advanced machinery and cutting-edge innovations, appealing to buyers who appreciate contemporary design and state-of-the-art features. Choosing silver can signal professionalism, success, and a sense of elegance and sophistication without being overly ostentatious. It's a color that is frequently associated with business and executive environments, reflecting a sense of achievement and ambition.

Machine Gray Metallic

In luxury sedans and SUVs, gray exudes an air of elegance and understated opulence. It complements the sleek lines and high-end finishes, appealing to buyers who appreciate subtle sophistication. In family cars and practical vehicles, gray provides a balance of style and practicality. It's a color that doesn't show wear easily, remains looking good over time, tends to have good resale value, and is generally seen as versatile and timeless.

Platinum Quartz Metallic

The subtle shimmer and multi-dimensional effect of this color give the car a high-end, premium look. This color is frequently chosen by those who appreciate fine details and want their vehicle to stand out in an elegant and refined manner. The shimmering effect gives a futuristic and innovative feel often associated with cutting-edge technology and modern aesthetics.

Each exterior color carries distinct connotations and impacts the car's overall appeal, affecting factors like perceived value, safety, and resale potential. Understanding the psychological implications of different colors can help buyers make a choice that best reflects their personality and preferences, while also considering practical aspects of ownership.

At Mazda, our focus is to deliver an ownership experience that enriches the lives of our customers. With each new vehicle launch, we challenge ourselves to progress through our human-centric approach of design and engineering. CX-90 offers powerful and responsive performance, alluring design, and intuitive technology. We're very proud of our team's work on CX-90, which we know is a breakthrough vehicle in its segment.

Jeff Guyton, President and CEO of Mazda North American Operations

In the News

Source: Mazda | CX-90 is built on an all-new large platform that features a front-engine, rear-wheel-bias longitudinal layout to elevate Mazda's signature driving performance. CX-90 is equipped with Kinematic Posture Control, which first debuted on the MX-5 Miata, a software feature that suppresses body lift on tight corners to enhance the grip and allows all occupants to maintain a natural posture. Focus was put toward optimizing rigidity across the entire vehicle body, while meticulously designing the seats and suspension to provide better balance, control, and confidence in a range of driving situations. With these thoughtful developments, along with standard i-Activ all-wheel drive, drivers can enjoy the full potential of the available high-output powertrains. CX-90 is available with an all-new e-Skyactiv G 3.3L Inline 6 Turbo engine, which has the highest horsepower and torque from a mass production gasoline engine developed by Mazda, with 340 horsepower and 369 lb-ft of torque when using the recommended premium fuel. This engine also is equipped with M-Hybrid Boost (a mild-hybrid system) to provide efficiency without compromising on its remarkable performance. The electric motor is placed between the engine and transmission, creating a smooth acceleration from a standstill, and allowing the motor to directly power CX-90 at low speed. This engaging powertrain provides the CX-90 with an upscale feeling, a smooth-driving experience, engaging sound, and efficiency.

The large platform allows for a wider body and fenders and longer wheelbase, accentuating CX-90's strong stance and further emphasizes its sense of performance. The body is designed to be sleek with crafted curves that give the CX-90 ever-changing expressions created by the reflections of lights and shadows. Available chrome garnishes on the lower bumpers emphasizes its width and timeless styling, while new, available 21-inch diamond-cut wheels featuring a black metallic finish complement CX-90's powerful presence. CX-90's dignified design continues into the cabin with an interior that gives an expansive impression from the dashboard through the positioning of the vents and chrome trim extending to the doors for a modern, linear appearance. Inspired by traditional Japanese aesthetics, a luxurious and comfortable feel is experienced in all three rows. From the front seats to the available captain's chairs, and into the third row, there are multiple materials, such as Nappa leather, wood, and tone-on-tone fabrics that all come together harmoniously.

Complementing the refined interior, the CX-90 includes many new, advanced technologies and amenities that elevate the driving experience, while also providing premium comfort and convenience for all occupants. This includes available third-row USB-C charging ports, air conditioning vents, and upgraded interior lighting, among many more features. As with all Mazda vehicles, CX-90 seeks to maintain the same top safety recognition as Mazda's other products with many standard i-Activsense safety features, such as Smart Brake Support, Blind Spot Monitoring, Mazda Radar Cruise Control, and other new features that will help enhance the confident experience for all occupants.

Learn More

For more information or to test drive a Mazda CX-90 for yourself, stop by a local dealer or visit online at:
Mazda | CX-90

About Mazda

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia.