RAM Trucks Help Demonstrate That Everything's Bling-ier in Texas

It's no secret that Texas represents the heart of the American truck market; and with almost half of the state's RAM 1500 truck sales involving premium upgrades like those of the Lone Star and Lone Star Silver editions, it's no wonder that this maker of the country's longest-lasting truck also maintains a proven loyal customer base.

Part of the impetus for that may be the brand's RAM Care service contract which is included in the purchase price and offered exclusively for Texas buyers of Lone Star trims and up (including Limiteds and Longhorns). As part of this two-year dealer concierge treatment, customers may phone representatives at the company's call center to get answers to questions like, How do I put my truck into 4-wheel drive? or How do I book a service appointment for an oil change? Buyers may also find help with directions when needed or assistance if they are perhaps, say, locked out of their vehicle.

The 2017 RAM 1500 Lone Star Silver Edition, first introduced at the 2016 State Fair of Texas, features a new $900 enhancement to the regular Lone Star package and features advanced upgrades such as:

• a luxury grille with chrome surround and wave mesh inserts
• polished 20-inch wheels and front tow hooks
• full-length, wheel-to-wheel, chrome side steps
• chrome enhancements for just a bit of a 'bling' factor

In the marketplace for a little over three months now, the Lone Star Silver offers sporty cloth-and-vinyl high-back bucket seats or available bench seating for up to six passengers. The package is available on Ram 1500 4x2 and 4x4 Crew Cab in both short and long box-length configurations with your choice of either a 3.6-liter Pentastar V-6, 5.7-liter HEMI® V-8, or a class-exclusive 3.0-liter EcoDiesel powertrain. Feel free to add on a RAM Box Cargo Management System (which offers dry, lockable storage to safely contain firearms and hunting equipment or groceries bags and sporting gear) and you're good to roll ... Texas style.

See additional information below or visit:
RAM Trucks

RAM Trucks | Lone Star Silver